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Cookie Policy

Last updated: 2026-10-06

Cookies are small files stored on your device. Under UK PECR and UK GDPR we only set non-essential cookies after you consent. When you first visit, our banner lets you Accept all or Reject all; we use Google Consent Mode so tags stay off until you accept. The one exception is Cloudflare Web Analytics, which sets no cookies and runs either way (see below).

Categories we use

Type	Purpose	Set when
Essential	Make the site work and remember your cookie choice.	Always
Analytics	Google Analytics (GA4) & Microsoft Clarity — understand how the site is used. Clarity records how our pages are used (clicks, taps, scrolling and mouse movement) as session replays and heatmaps. Anything you type into a form, and your contact and delivery details at checkout, is masked and never sent to Microsoft.	On consent
Advertising	Meta Pixel, TikTok Pixel & Google Ads — measure our ads and reach the right audiences.	On consent
Cookieless session insights	We use Microsoft Clarity in a cookieless mode to understand how our website is used and improve it. Without your consent, it sets no cookies and cannot link your visits together; text you type is masked. If you accept cookies, Clarity may also use cookies to connect pages within your visit.	Always (no cookies until you accept)
Cookieless counting	Cloudflare Web Analytics — counts visits and measures how fast our pages load. It sets no cookies, stores nothing on your device and does not identify you.	Always (no cookies)

Examples of cookies

sx_consent (essential) — remembers your accept/reject choice.
_ga, _ga_* (analytics) — Google Analytics.
_clck (analytics, 1 year) — Microsoft Clarity: keeps a pseudonymous Clarity ID so your visits to this site count as the same visitor.
_clsk (analytics, 1 day) — Microsoft Clarity: joins the pages you view into one session recording.
MUID, CLID, ANONCHK, MR, SM (set by Microsoft on its own domains) — cookies Clarity can also use. Microsoft controls them and how long they last.
_fbp (advertising) — Meta Pixel.
_ttp (advertising) — TikTok Pixel.
_gcl_* (advertising) — Google Ads conversion linking.

Not a cookie: order confirmations

If you buy, our server tells Meta and TikTok that a purchase happened, even if you rejected cookies. Only if you accepted cookies does it also include Meta’s cookie identifiers. What is sent, why, and how to opt out is explained in our Privacy Policy.

Change your choice

You can withdraw or change consent at any time:

You can also block or delete cookies in your browser settings. Blocking essential cookies may stop parts of the site working.

See our Privacy Policy for how we handle personal data.